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Ascot, UK, 24 May 2006 – Underlining its strong focus on local markets, Key Equipment Finance, a US-based provider of equipment financing solutions, has launched 15 new country-specific websites, covering all European countries in which it conducts business.
Each site contains detailed information about Key Equipment Finance and its services and solutions, targeted at vendor and banking partners, suppliers and end customers. The core content is consistent across all sites. However, the material is tailored to reflect regional differences in tax and accounting regulations and the product range offered.
In all, 10 different languages are used. All of the sites are fully interlinked both to each other and to the main corporate site, www.kefonline.com.
“We wanted to avoid a one-size-fits-all approach to Europe and we therefore focused on developing each of the sites in the appropriate local language,” says Alun Richards, European managing director, Key Equipment Finance. “Additionally, we treat individual countries as distinct entities with their own specific requirements. This approach is clearly reflected in the launch of these new websites.”
The 15 European countries with their own Key Equipment Finance website are: Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Luxembourg; Netherlands; Norway; Spain; Sweden; Switzerland and the United Kingdom. To access any of the current web addresses, enter www.kefonline followed by the relevant country code.
About Key Equipment Finance
Key Equipment Finance is an affiliate of KeyCorp (NYSE: KEY) and provides business-to-business equipment financing solutions to businesses of many types and sizes. The company focuses on four distinct markets:
- businesses of all sizes in the U.S. and Canada (from small business to large corporate);
- equipment manufacturers, distributors and value-added resellers worldwide;
- federal, provincial, state and local governments as well as other public sector organisations; and
- lease advisory services for manufacturers’ captive leasing and finance companies.
Headquartered outside Boulder, Colorado, Key Equipment Finance manages a $12.6 billion equipment portfolio with annual originations of approximately $5.7 billion. The company has major management and operations bases in Toronto, Ontario; Albany, New York; Chicago, Illinois; Houston, Texas; London, England; and Sydney, Australia. The company, which operates in 26 countries and employs 1,100 people worldwide, has been in the equipment financing business for more than 30 years. Additional information regarding Key Equipment Finance, its products and services can be obtained online at www.KEFonline.com or the UK website, www.kefonline.co.uk
Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $93 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.
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